What We’re Up To


Sure, we sell stuff on our website, but we’re so much more than that! The heart and soul of Barefoot Athletic Company is all about connections and giving back, and we strive to be a positive and supportive presence both locally, and beyond the boundaries of the Emerald City! We’d like to share here some of the fun things we’ve been up to!


Ecoluxe lounge

One more time! Barefoot is honored to again share products for the celebrity gift bags at the EcoLuxe Lounge at Sundance 2016. Why do we love Durkin Entertainment’s EcoLuxe Lounge? Simply put, because of their commitment to a sustainable platform showcasing eco goods and services, and their heartfelt work with charity partners – in this case, Shriners Hospitals for Children/Los Angeles. They hope to promote awareness/support for their new $77 Million medical center launching in Pasadena in 2017, dedicated to making medical miracles possible for more than 1 million children and counting. We also appreciate and honor the indie spirit and the passion and creativity that defines Sundance!



Beginning September 2015, Barefoot Athletic Company is proud to sponsor a new program through the USTA Mid-Atlantic Section to grow the game of tennis by being direct providers of affordable programming for youth in areas where there is a need, but no current provider. We salute their efforts; every child deserves a chance!


The Career Farm Mission Driven Entrepreneurs

Barefoot Athletic Company Owner/Founder Tracy Strandness was honored to be interviewed by Jane Barrett from The Career Farm (www.thecareerfarm.com) as a part of their podcast series highlighting mission-driven entrepreneurs. The Career Farm is an amazing resource for those seeking help, insight, and inspiration navigating their careers. The interview can be found here: http://thecareerfarm.com/mde32



EcoLuxeLOGO_PalmTree (1)

Barefoot Athletic Company was very excited to share product in the celebrity swag bags at this year’s fabulous RockNRolla EcoLuxe Lounge event put on by Durkin Entertainment on April 8th at the amazing Avalon Hollywood! As always, this sustainable event, which combines a heart for being socially conscious with a whole lot of glam, was a big success and we were honored to be a part of it!


EcoLuxeLOGO_Snowflake (2)

Barefoot Athletic Company strongly supports the passion that drives the indie spirit, so we were excited to share a little Barefoot love in the celebrity swag bags at the EcoLuxe Lounge at the 2015 Sundance Film Festival! This two day invite-only event showcases the best in eco-luxury lifestyle and green products and services, all while raising funds and awareness for charitable causes. Sustainably produced by Durkin Entertainment, the EcoLuxe Lounge is always a standout event!


Cycle the Wave Website-001

Born from the ashes of domestic violence, Barefoot Athletic Company is a survivor story. Needless to say, we were especially excited and honored to have a presence at the 2014 Cycle the WAVE event in Bellevue, WA. Cycle the WAVE (Women Against Violence Everywhere), is a fully supported, non-competitive, all-women’s cycling event. It is a venue created for women of all ages and fitness levels to experience camaraderie, increase awareness of domestic violence through visibility and to raise funds for domestic violence programs across Washington State. For more information, or to find out how you can help, go to http://thewavefoundation.org/




Barefoot Athletic Company was featured in the Emmy Talent Gift Lounge at the 41st Annual Daytime Emmy Awards held June 20th at the Beverly Hilton in Beverly Hills, CA.  The Daytime Emmy® Awards has been honoring excellence in all fields of daytime broadcast production for thirty-eight years and pays tribute to the exceptional work of daytime broadcasting’s elite. We were so honored to meet the nominees and be able to share our products with them!


Sports emmy 2014 GOOD (800x433)

Barefoot Athletic Company is beyond excited and honored to have recently been chosen to be one of 30 contributors to the 35th Annual Sports Emmy Awards gift bags for 900 of the most influential people in sports broadcasting, professional athletes and members of the press, at the awards ceremony to be held in the Time Warner Center in New York on May 6th, 2014!



Yogalove Basket-001


Barefoot Athletic Company is a proud supporter of YogaLOVE 2014 and 108 Sun Salutations, an annual benefit in support of Street Yoga Seattle, whose mission is to bring healing and wellness practices to youth facing adversity and their caregivers. You can find out more about Street Yoga here:  http://streetyoga.org/





Kitsap Tennis and Athletic Center U14 Intermediate team (Tennis)

Kitsap Tennis and Athletic Center U14 Intermediate team (Tennis)


Barefoot Athletic Company was proud to sponsor the  Kitsap Tennis & Athletic Center‘s U14 Intermediate team for their 6th place finish at the 2013 National USTA Junior Team Tennis championships. We think they look great, and we celebrate their passion for tennis and the hours of court time it took to get there! Great job, team!




Kitsap Tennis and Athletic Center U18 Advanced team (Tennis)

Kitsap Tennis and Athletic Center U18 Advanced team (Tennis)


Barefoot Athletic Company was also proud to sponsor Kitsap Tennis & Athletic Center‘s 18U Advanced team for their trip to the 2013 USTA Junior Team Tennis National Championships. We salute their commitment, determination and teamwork! (And we think they look great in our eco-friendly Strive Performance wear!)  Well done, team; we are proud of you!




2014 Rat Pak Team

2014 Rat Pak Team


Barefoot was excited to provide sport towels for the team, and caps for the coaches of Rat Pak, Florida’s elite 7-on-7 football team coached by former SEC Defensive Player of the Year and University of Florida Hall of Fame Gator Great Keiwan Ratliff. Their talent, hard-work, and determination is creating exciting athletic opportunities for their futures!